Creative Direction: Gainesville Dance Center

Video Campaigns:

Three critical video campaigns were launched:

1. "A Great Place To Grow Up": This emotionally-charged video featured a young child evolving into a senior dancer. Through time-lapse or careful editing, viewers saw the dancer grow up, highlighting the sense of "Ohana" and long-term commitment at GDC.

2. "Home": A video tour that showcased the studio's expansive 10,500 sq/ft state-of-the-art space, spotlighting amenities like top-notch flooring, spacious practice areas, and advanced audio-visual equipment.

3. "Tricks": A fall-focused, 'creepy' high-adrenaline video featuring GDC's competition dancers. This video aimed to invite external dancers to audition for the studio’s nationally-ranked competition teams.

organically reached likes.

Social Media Campaigns:

Diverging from a generic approach, GDC used professional images from recitals and individual pictures of dancers to create carousel ads. The themes ranged from “This Season is Going to Be Out of This World” to “Select Your Character.” These campaigns had a dual benefit: they showcased the talents and diversity of GDC students and allowed parents to share specific slides featuring their children, effectively multiplying the reach.

Other Tools:

Word-of-mouth: Leveraging the strong alumni network and satisfied parents.

Hyperlocal targeting: Geofencing techniques to attract local interest.

Website Optimization: For broader and more effective outreach.

Client Communication: Newsletters, automated reminders, and a responsive query system.