Event Branding: CryptoCon
CryptoCon is a vibrant festival at the intersection of digital innovation, political participation, and social change, tailored for the crypto enthusiast community. Embracing a fresh and edgy approach, CryptoCon aims to engage a younger demographic interested in exploring the dynamic world of technology, finance, and politics. This entire brand and set of (3) deliverables were done in 36 hours.
“Stand with Crypto Alliance, an advocacy organization focused on mobilizing the crypto community to directly engage in the legislative process.” https://www.standwithcrypto.org/
CryptoCON Style (Sub Brand) #1 - "Right. left. center. crypto."
Brand Description and Process: CryptoCon
Brand Description:
Geared towards Milleniels and Gen - Z, our brand identity reflects the festival's commitment to fostering connections, sparking conversations, and empowering individuals to make a difference.
Process Overview:
1. Festival Name Selection:
After considering over 50 options, including "CrypCon," we landed on "CryptoCon" for its catchy appeal and alignment with our target audience's interests in cryptocurrency and social change.
2. Branding Elements:
- Band Lineup T-Shirt: Crafted in the style of traditional band lineup tees, our t-shirts offer a perfect blend of festival vibes and informative design.
- Collateral Piece - Tote Bag: Practical and versatile, our tote bags serve as the ideal accessory for festival-goers to carry essential items while showcasing our branding.
- Environmental Piece - Voter Registration Tent: Inspired by the "Rock the Vote" movement, our festival features a dedicated tent focused on voter registration, aligning with our mission to encourage political engagement among the next generation.
3. FESTIVAL POSTER
Designed to be a cherished keepsake, our festival posters serve as a visual reminder of the event's excitement and significance, fostering lasting connections beyond the festival grounds.
4. Nas-Centric VIP Experience:
- Event Name - "Crypto Scarface: A VIP Experience": Offering an exclusive opportunity to engage with Nas, our VIP event combines cryptocurrency education with political awareness in a luxurious setting.
- Exclusive Access Mechanisms and Offerings: Leveraging voter registration initiatives, limited spots, and interactive elements, we create a memorable and immersive experience for attendees.
5. Promotional Strategies:
- Pre-Event Teasers: Generating excitement through video teasers and messages from Nas on social media channels.
- Collaboration with Voting Organizations: Partnering with voting advocacy groups to emphasize the importance of civic participation and amplify our reach.
6. Incorporating Influencers:
- Taylor Swift Allusion: Drawing on Taylor Swift's influence as an elder Millennial and crypto investor, we subtly weave her presence into our marketing narrative to resonate with our target audience's interests and values.
CryptoCon is not just a festival; it's a movement. By blending entertainment with education and social responsibility, we aim to inspire meaningful change and leave a lasting impact on our community and beyond.
CRYPTOCON STYLE (SUB BRAND) #2 - "Vote YeS.THEN Invest."
SAMPLE OF THE NAS AI ILLUSTRATIONS
CRYPTOCON STYLE (SUB BRAND) #3 - "Band Tour Theme."
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