Creative Direction: Gainesville Dance Center

Tagline:

"A Great Place To Grow Up" was the tagline chosen to encapsulate the enduring bond that dancers forge with GDC. This phrase was designed to appeal to parents seeking a stable and nurturing environment for their children, as well as to dancers who grow from infancy to graduation within the studio.

Logo:

The logo was modernized to resonate with the new tagline and refreshed branding. Sleek, dynamic, and contemporary elements were added while keeping the essence of the legacy intact.

Attire:

The studio's attire was redesigned for both recreational and competition students. The new designs not only complied with current fashion trends but also ensured a consecutive visual theme that aligned with the rebranded studio.