A Look Behind The Branding: Phoenix Rising

Imagine this: Your whole life, you've got this fiery character, the Phoenix, right out of the comics, as your go-to when things get rough. Jean Grey — with her flames, her fierceness, and, yeah, even her fainting — has always been my beacon. It’s like she said, "I am fire and life incarnate!" And boy, haven’t I felt that in my bones, especially when things went sideways.

So there I was in 2022, stuck in what felt like the opposite of the Phoenix's White Hot Room. My old brand was gathering dust, as out of place as a lumberjack at a design conference. My creativity? Stuck in the mud. Imposter syndrome? That was the unwelcome friend crashing at my place. And then something clicked — a comeback story of my own was in the making, like a Phoenix rising. I went through a process of rediscovery, tapping into what I really wanted to express, what drove me. And let me tell you, when that moment of clarity hit? Game changer. Mythos level. 

In the middle of redefining my purpose, I found the name "Passion Fuel."  (Thanks JM.) The skies opened up. That was it — the name of my brand, my new beginning. From that spark (meet flame), the logo practically designed itself. A phoenix in blazing reddish-pink, wings ready for lift-off. Spout turned down to either drop the fuel of creative ideas or dive bomb a problem.

It's me on a logo — all the comeback energy and then some. With this phoenix brand, I'm doing more than just rising from the ashes. I'm setting the sky alight. Like the Phoenix says, "From the ashes of my world, I rise—a stronger, better phoenix." That’s not just a cool quote; that’s my Monday morning. "Passion Fuel Creative" isn't just a name. It’s a story, a journey, a battle cry for every time I’ve hit the ground and gotten back up. It’s for the falls that teach you flying isn't just about not hitting the ground. It’s for every 'the end' that turned into 'let's begin again.'

This is my world — where every setback is just the start of a badass comeback. And "Passion Fuel Creative"? It's the flag I’m planting at the top of my mountain, saying, “I’m here, I’m on fire, and I’m just getting started.” 

So, let’s light up this creative industry together, shall we? 

Because, in the end, we're all a bit like the Phoenix — made of fire, life, and the undying promise of a new dawn.

Aforementioned '94 flair card featured.