STEPHANIE BICE REBRANDING CASE STUDY

Final Design

The final design implemented the core colors of her previous branding—thereby saving the campaign significant costs related to rebranding. The skyline of her district was artistically incorporated to highlight her local roots and commitment to her community.

Logo Components

• Colors: The logo retained Stephanie Bice's recognizable colors. This not only leveraged the existing brand equity but also saved costs in terms of rebranding other campaign materials.
• Skyline: The skyline of her district was artfully incorporated into the design. This served to localize her campaign and demonstrated her deep-rooted commitment to the constituents she serves.
• Typeface and Symbols: The font selection and any incorporated symbols were vetted to make sure they resonated with the values and message of her campaign, as well as with the general aesthetics of political branding.
• Implementation: The final logo was versatile, adaptable for use in various campaign materials ranging from print to digital platforms. 
• Cost-Efficiency: By keeping the same core colors, we were able to minimize costs. This allowed the campaign team to allocate funds to other critical areas.

Conclusion: The rebranded logo for Congresswoman Stephanie Bice successfully achieved its primary objectives: it retained the core, recognizable elements of her previous branding while adding a more personal, localized touch through the inclusion of her district's skyline. This rebranding effort not only reinforced her message and values but also did so in a cost-effective manner, making it a win-win situation for the campaign.